We are constantly talking about how fast technology and online gambling has developed. About a decade ago, all lines were off as soon as the game started, but now live betting has become one of the most popular and exciting ways to bet. Another huge leap was the possibility for bettors to go online and place their bet all by themselves without dealing with a clerk or an agent. Today, the betting industry is mobile. That’s right! The power of placing a bet anywhere at any time is now right on our hand.
In the last few years, the spread of internet access and the rapid increase in the use of smartphones has revolutionized our lives becoming a central part of our daily routine. We use our smartphones for basic information, weather forecast, social networking, playing radio stations, following the news, getting directions, learning, and of course calling someone every now and then. Experts stated that about an 80 percent of adults now own a smartphone, we keep them always turned on, and check it about 150 times per day. So, in case you were still wondering; the answer is YES! It is about time your gambling business goes mobile.
Mobile gambling refers to “playing games of chance or skill for money by using a remote device such as a tablet, computer, smartphone or a mobile phone with a wireless internet connection”. It is a fabulous opportunity to boost your business profits and even catch some new players, as mobile advertising can reach an entirely different target that doesn’t necessary have the habit of visiting casinos or sports bars.
The Big Deal
Every day, more and more people are accessing the internet switching between mobile devices, using their smartphones, tablets, and PCs several times a day. It is expected that mobile gambling will grow at double-digit rates and to reach over 40 percent of the total online gambling market by 2018, according to the Global Online Gambling & Betting Market 2014.
A more recent market research, developed by Technavio, on the online gambling market of the United States, shows that the market is set to grow at the compound annual growth rate (CAGR) of over 51% by the year 2020. No wonder why major books all over the world are rushing to develop new apps for their gambling businesses. It is a big deal and any gambling business interested in surviving the betting industry evolution, should take the next step or get left behind.
The online gambling market is ferocious; therefore, your mobile app should be user-friendly and attractive. You should not only think of a useful and dynamic platform but also consider features such as child safety and quality payment options. If having any doubts on which features your mobile betting platform should have, remember you can always contact our staff of experts to get the best solutions for your betting software.
It doesn’t matter how big or small your wagering business is. This is the perfect time to go mobile. Booking Per Head can provide you with all the professional services that you require to stay on top of this fast evolving market.